KAMA — Streetwear & Sneaker Brand
The Challenge
KAMA approached CR8 Media with a bold idea but an undefined identity. The brand had a strong slogan — “Comb That Afro” — yet the meaning behind it wasn’t clearly expressed visually or emotionally. The founder envisioned a brand rooted in youth culture, self-expression, and African identity, but the visuals didn’t communicate whether KAMA was traditional, modern, or urban. The brand lacked a clear definition, a unified style, and a visual language that matched its message.
CASE STUDY
Our Solution
We helped the founder shape KAMA into a streetwear and sneaker brand grounded in identity, confidence, and originality. Inspired by the meaning of KAMA — "comb" — we built the brand around the symbolism of the Afro comb, a powerful statement of pride, culture, and individuality.
We introduced a vibrant, youthful colour palette and bold design direction, making KAMA instantly recognizable. The brand now celebrates standing out, refusing to fit the mold, and embracing one’s roots unapologetically.
From sneaker design to brand visuals, we built a unified identity that is timeless, expressive, and proudly African.
Outcome
KAMA now has a strong, distinct identity that reflects its core message:
“Don’t fit the mold. Stand out — Comb That Afro.”
The brand has evolved into a vibrant streetwear movement, rooted in culture and driven by bold self-expression.
